Brand Name: BHAV
Designer: Bhavana Jain
This week's edition of Thursday Style highlights BHAV.
Chicago native Bhavana Jain originally started her clothing business called BHAVYJ DESIGNS in 2018. After releasing two collections under that label, she was inspired to rebrand and focus on South Asian heritage fabrics with Western silhouettes. BHAV seeks to empower women to find unique ways to embrace their cultural heritage. We see heritage as a piece of us - not the sole thing that defines us - and are inspired by everyday women who have authentically incorporated their multicultural identity into their lives, whether it's related to career, motherhood or otherwise.
BHAV's new collection launches on June 20th, these are a few pieces that will be offered on the BHAV website. You can subscribe to save 20% off your first order, and stay up to date on launch news, special offers, and featured interviews on 'The Culture Connection'.
Now for the most important question... WHO DO YOU HANG WITH?
The line is inspired by the rich diversity of South Asian heritage fabrics, and features sophisticated and flattering ready-to-wear pi