Fashion In Flux - Social Media, Marketing, & You
This last year has been a ‘game changer’ for the fashion industry in a lot of ways. So we want to know… “What are the next steps when Fashion is in Flux?”
Social Media, Marketing, and You
Thursday, January 28, 2021
12:00 PM Central
2020 has made very clear the need for brands to be online. But how do you establish where to spend your time and energy? How do you connect with customers on already crowded social media?
Johanna Grange discovered her passion for digital media and branding after graduating from the University of Iowa with a Broadcast Journalism degree in 2000. 14 years of marketing experience in both the ad world and the digital space empowered her to nurture relationships in the spa + wellness sector as well as the restaurant and lifestyle brand markets. She approaches each partnership with a consultative approach empowering her clients to be a part of the process. Johanna believes that relationships are fundamentally built on honest feedback and real chemistry. It's the close-knit network of clients turned friends that encouraged her to turn her freelance projects into a full blown social media boutique firm alongside her partner.
For a peek into the life of this hustling entrepreneur, media maven, working mama and blogger, follow Johanna's personal Instagram account @jogrange. You can find her on Facebook at: https://www.facebook.com/101thingsilove
Mana [Mah’-nah] Ionescu [Yo-nes'-koo] is the founder and president of Chicago Digital Marketing company Lightspan Digital. She’s been dubbed a marketing scientist for her focus on analytics-driven marketing, busting of digital marketing myths and “bringing out the sexy” even in brands that don’t see themselves as such. A sought-after speaker, she’s been sharing knowledge as Kellogg Executive Education faculty and at high-profile conferences around the country. In 2014, Mana was awarded the “Chicago Woman Making History” Outstanding Entrepreneur Award by the City of Chicago Treasurer’s Office.